About us

Founded in 2014, Hello Quality Equestrian (HQE) is a family-owned business specializing in real leather equestrian and fashion footwear. HQE set itself to be the leading producer and supplier of authentic leather footwear across major Equestrian disciplines in South Africa, SADC, and the greater African Region.

HQE has grown organically over the past 10 years culminating in its evolution from just a shoe trader to a low-intensity, footwear manufacturer. Our main sales drivers are horse riders, lifestyle, and fashion-conscious individuals.

HQE has succeeded in achieving a remarkable production standard and offering products with an excellent ratio quality-price perfectly aligned with the market trend, this has been made possible through backward integration into the manufacturing process to meet rising market demand.

Our company has grown by listening and learning from its customers. Word of mouth has been HQE's biggest anchor & our customers have been our biggest mentors - This has become a guiding principle embedded in our company culture.

How it started

HQE started with 3 pairs of imported riding boots in a one-bedroom flat in Greenpoint. After so many imported and ill-fitting riding boots, we were frustrated for our customers as we could not offer what they needed, seeing and understanding that we are all made differently and that not every boot will fit the same, as we all differ in calf sizes, foot width, and high instep requirements.

We figured there should be a better way, we needed to make boots to fit each person, catering to all their needs from fit to design. We went on the drawing board and worked on the concept of making our first set of riding boots. It took us months of trial and error, many lessons, and a few sleepless nights, but in the end, it was all worth it.

In August 2017, together with a small team, we produced our first set of custom riding boots namely Tsoka, made in co-founder, Gladys’ measurements. Two more sets of designs were added namely Bonolo & Nyati to make three sets of pairs. 

The three were exhibited at a show in Stellenbosch and were well received by our target market. Since then, we have worked tirelessly to innovate and bring products to the market that are not only functional but also aesthetically pleasing.

To date, our boots are in use by satisfied riders competing in championship classes across many disciplines in SA & abroad.

 Our Mission

Our Mission is to create competitive value for our customers by delivering durable and ultra-comfortable footwear at the most competitive price.

Our Vision

 Our vision is to establish a globally trusted brand.

Our Values

Our values are integrity, joyfulness & commitment.

Our idea

At HQE we take pride in the sense that our company was formed with one purpose in mind, which is to bring to market unbeatable value in products and services.

Our Passion

Human progress is neither automatic nor inevitable...Every step toward the goal of excellence requires sacrifice, determination, and profound planning.


HQE continuously innovates to stay ahead of the market by bringing in new ideas, signature products, and experiences not to be matched.


Our differentiation lies in our ability to take the time to understand the challenges that our clients are facing, and then assist them in developing products that work for their unique needs.


We honour the art of making something by hand, and the quality that can only be achieved in this way.


We deliver just what our clients want, when they want it, at a price that is fair not inflated.


Shopping should be a simple pleasure, so we bring humanity and attention to every detail.


Style is a powerful tool of expression; ours is as multidimensional as our clients are :)

We care.

We care so much that we spend a considerable amount of time in research and development, working tirelessly to ensure we provide our patrons with the best possible quality products at prices that they will appreciate.

We share.

We make it a point to give back to the very communities that support us, we provide sponsorships at riding shows in the numerous riding disciplines we service. We get involved in charities and community fundraisers in different areas.


Get to know Cass & Jump Jet

  • Cassidy Clarke: What an incredible journey it has been with my best four-legged friend “Jump Jet” Together we
    started in the baby showjumping classes in 2015 & slowly worked our way up
    the grades. Some moments have been a challenge but others equally rewarding and

    Fast forward to 2018, we met the owners of Hello Quality Equestrian. In August that year, we were lucky to join the team as Brand Ambassadors. A big
    thank you to HQE for their ongoing support and their incredibly beautiful,
    hand-made products that I am very lucky to ride in every day!

    In the last year or so, Jumpy and I have had some incredible moments together and have managed to start 2020 with a bang - jumping clear and placing in our first graded 1.25m class. I am very excited for the future... Jumpy has allowed me to dream big and that’s exactly what I’m doing! This year I’d love to travel to a few away shows particularly Olympia in George and possibly SA Adult SJ Champs in Stokkiesdraai towards the end of the year.

    My biggest goal this year is to compete in the 1.3m classes. I am very lucky to be sitting on such an honest, talented & special thoroughbred that has allowed me to dream this big!. I hope 2020 will be a fantastic year for all riders and especially for the Hello Quality Equestrian team. Best of luck andsuccess to Hello Quality Equestrian - you guys rock!|

Meet Neriske & Origan

  • We are super excited to welcome Neriske Prinsloo who
    has joined the Hello Quality Equestrian team as a Brand Ambassador😍

    Neriské is a professional Show Jumper who began riding at the age of nine when her dad helped her to save up for her first pony named Slippers.
    Today she is one of SA’s top riders on the FEI world ranking list.

    Even as a young adult she was not sponsored but still believed she can make it to the top and be an Olympian. With talent, hard work and dedication
    she worked herself up to compete at the highest level. Some of the highlights
    of her early career were winning the World Cup Final Qualifier in Cape Town
    2010 on Bill Clinton, winning the Avis Micro Derby 2010 on White Spirit C and
    she came 2nd in the SA Riders Champs 2011 on Balito Bay.

    She chased her dream and went overseas in 2010 without anything else than pure guts and determination. Neriské and Bill Clinton competed
    successfully internationally with highlights jumping at the CSI4* Grand Prix 1.60m of Antwerpen in Belgium on Bill Clinton 2013, CSI4* Grand Prix 1.60m of Lummen in Belgium and CSI4* Doha World Cup 1.60m in Qatar. Neriské competed with Effect van den Bisschop for South Africa in the 2014 World Equestrian

    Neriské competed successfully in the Longines Global Champions Tour, Olympic Qualifiers, CSIW5*****, CSIO5*****, CSI4****, CSI3***, CSI2** and CSIYH
    vents the past few years on her young horses and as a working rider for other studs.

    In 2015 Neriske decided she wants to use her experience and lessons learned abroad together with the success she experienced in her career to give back to her country and community. She is still competing as a professional
    show-jumper and getting top results in National, Provincial and Local shows since she came back to South Africa.

    Neriské Prinsloo bought a farm in Middelburg, Mpumalanga and is in the process of starting a world-class Equestrian Venue, including international
    standard fiber arenas to accommodate World Cup Events. One of her goals is to
    invest in upcoming talent and build a Mpumalanga Team up on each level and taking them to the very top.

  • Cape Town

    Hello Quality Equestrian

    4 Ferrous St,


    Cape Town,


  • Johannesburg

    Hello Quality Equestrian Kyalami

    29 Macintyre Rd, Glenferness AH,